A proud Somali entrepreneur, visionary, and matriarch, Lul Ahmed Ali is the driving force behind Binghazi Jewellery and the wider Binghazi Group. As the head of her family and CEO, she has guided the company from its humble beginnings to a respected brand known for authenticity, trust, and timeless beauty. Her leadership extends beyond jewellery—she embodies the values of legacy, unity, and innovation that inspire every member of the team.

As one of the founder’s children, Ikram leads brand strategy and growth while amplifying Binghazi’s voice as a social influencer. She inspires clients worldwide with stories of culture, heritage, and style.

As the second in power of the Binghazi family, Abdifatah ensures smooth operations and strategic alignment across the company. Acting as a trusted advisor to the CEO, he bridges leadership with management to keep the brand strong and unified.

Another of the founder’s daughters, Fos nurtures meaningful relationships with clients and partners. Her leadership in public relations ensures the Binghazi name is associated with trust, elegance, and prestige in every circle.

Mohamed Hassan is the face of Binghazi’s media, hosting the Binghazi Morning Show on the Gold Pulse Channel. Living in Denmark, he runs the show independently while boosting the brand as a social media influencer.

As a child of the founder, Maslah safeguards Binghazi’s financial strength. His guidance ensures the brand grows sustainably, preserving the legacy for future generations.

Samatar, part of the founder’s family, connects directly with clients while also producing video content. His dual role bridges luxury sales with creative storytelling.

Ayub, one of the founder’s children, drives the company’s digital future. As a web developer and strategist, he leads online innovation and empowers the sales team globally.

An Indian national who has been with Binghazi for 15 years, Abdirahman is more than a cashier—he is a trusted figure who provides exceptional customer service and continuity for the brand.

A Ugandan national with over 10 years at Binghazi, Ajib manages accounts while assisting in sales. His reliability and precision have become integral to the company’s success.